The Digital Health Summit at CES, produced by Jill Gilbert, crafted an intriguing story about the role of digital health, using celebrity star power to illuminate the cause. With appearances by Dr. Deepak Chopra, Dr. Sanjay Gupta, Dr. Oz and Arianna Huffington, it was hard not to think that mainstream America might be taking notice.
Nifty topic titles such as “The Breakfast of Champions,” “Wearing Your Health on Your Sleeve,“ “Its all about Me! Designing for the Healthy Consumer” and “Why Healthcare Has Its Head in the Cloud?” enticed the audience.
There were also some companies that made you think, “Gee, that’s a good idea!” such as Neurosky, with its wearable sensors, Brain Resource, with its brain games and Healthloop with its automated patient follow-up.
Yet given the latest Pew Research Tracking for Health showing that few US adults are using digital tools for tracking, and that of Scientific American indicating that early trials using mobile technology including text messaging and apps, lack rigor and show mixed results, perhaps we need to readjust our expectations.
Regardless, Jill Gilbert may have given us just what digital health needs – getting the word out to the lay consumer audience that follows celebrities.
Do you think that celebrity star power can propel consumer adoption?