Bill Conlan & CrossBridge (Part 2)

See Part 1 for how Bonnie met Bill Conlan pre-CrossBridge and for background on his entrepreneurial track record. That background includes SaaS platforms, analytics and the migration from fee-for-service (FFS) to value-based payments (VBP). Part 1 also lays out the…

Bill Conlan & CrossBridge (Part 1)

Welcome to our new B2B Thought Leadership series! We are delighted to start this series with a 2-part post from our interview with Bill Conlan, founder and CEO of CrossBridge. CrossBridge is a Software as a Service (SaaS) platform using…

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