Our Perspectives

Stay tuned for our video…

Four different expert perspectives help you understand the landscape and bridge the gaps that have impeded advances in chronic disease and (auto)immune care.

Industry View

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  •  We understand venture capital, technology transfer, burn rate and limited budgets.
  • We can help you find unmet market needs to help build better clinical trials and find the surest path to market.
  • We are experienced in strategic positioning and tactical communications from company, agency and consulting perspectives.
  • We can show you how to integrate digital technologies into your communications, ride the hype cycle, and bridge gaps.

Analyst View

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  • We understand financial markets, competitive landscapes & the hype cycle.
  • We know how regulation, reimbursement & pricing affect payer adoption, market share, profits & share value.
  • We have ridden the digital wave since the 1990s: Investor relations, Web content, the changing news landscape and social media.
  • We can help you reverse-engineer financial audiences to build sustainable & agile business models and                    communicate market position and key messages.

Consumer/Patient View

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  • We care about quality of life, feeling in control.
  • We need faster diagnoses, easy-to-follow regimens, and effective treatments with minimal side effects.
  • We are savvy with digital technology, the Internet and smart devices.
  • We worry about meeting the expense of non-standard treatments.
  • We want sympathetic practitioners & communities (open to alternatives, coordinated care, understand importance of lifestyle, diet and exercise).

Practice View

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  • We are time-constrained yet want to keep up with rapidly changing knowledge.
  • We, like our patients, want faster & more accurate diagnoses, easier-to-match treatments to disease and patient, happier outcomes and lower costs.
  • We want to coordinate across isolated industry silos within and between organizations and integrate alternative/lifestyle approaches into patient care.
  • We need help navigating reimbursement, regulatory and technology mazes.

 

Our Consulting Services