Four different expert perspectives help you understand the landscape and bridge the gaps that have impeded advances in chronic disease and (auto)immune care.
Industry View
- We understand venture capital, technology transfer, burn rate and limited budgets.
- We can help you find unmet market needs to help build better clinical trials and find the surest path to market.
- We are experienced in strategic positioning and tactical communications from company, agency and consulting perspectives.
- We can show you how to integrate digital technologies into your communications, ride the hype cycle, and bridge gaps.
Analyst View
- We understand financial markets, competitive landscapes & the hype cycle.
- We know how regulation, reimbursement & pricing affect payer adoption, market share, profits & share value.
- We have ridden the digital wave since the 1990s: Investor relations, Web content, the changing news landscape and social media.
- We can help you reverse-engineer financial audiences to build sustainable & agile business models and communicate market position and key messages.
Consumer/Patient View
- We care about quality of life, feeling in control.
- We need faster diagnoses, easy-to-follow regimens, and effective treatments with minimal side effects.
- We are savvy with digital technology, the Internet and smart devices.
- We worry about meeting the expense of non-standard treatments.
- We want sympathetic practitioners & communities (open to alternatives, coordinated care, understand importance of lifestyle, diet and exercise).
Practice View
- We are time-constrained yet want to keep up with rapidly changing knowledge.
- We, like our patients, want faster & more accurate diagnoses, easier-to-match treatments to disease and patient, happier outcomes and lower costs.
- We want to coordinate across isolated industry silos within and between organizations and integrate alternative/lifestyle approaches into patient care.
- We need help navigating reimbursement, regulatory and technology mazes.